Running ads without ongoing optimization is one of the fastest ways to burn a budget with nothing to show for it. Ads Management means a dedicated team sets up, monitors, and adjusts your campaigns instead of leaving them on autopilot.
Your team sets this up as part of onboarding if you don't already have one, and works within your existing account if you do.
No — ad spend is separate from the plan fee, which covers strategy, setup, and management of the campaigns.